An upscale position

AN UPSCALE POSITIONING ON THE GLOBAL TOURISM MARKET

Ever since its creation by Gérard Blitz and Gilbert Trigano in 1950, the Club Med brand has been synonymous with dreams, happiness and friendship worldwide. As faithful as ever to its pioneering spirit, Club Med has constantly reinvented the alchemy of happiness to become today’s global specialist in friendly, upscale, multicultural all-inclusive holidays.

A new showcase for the all-inclusive concept

Driven by the changing expectations of its customers, Club Med has achieved an exceptional upscale transition since 2004 to attract and retain a demanding base of family customers from all over the world. The Group has refocused its business on its 4- and 5-Trident resorts, 5T Luxury Spaces and Luxury Villas & Apartments, rolling out a continuous stream of innovations to broaden its offer (beautiful locations, wealth of activities, customer comfort and personalised services) and introduce customers to new life experiences, such as the Circuits Découverte by Club Med range of luxury tours.

A friendly, upscale, multicultural profile

This ‘friendly, upscale, multicultural’ profile positions Club Med in a new field of international competition alongside luxury hotels, holiday clubs, resorts and tour operators. Club Med targets upscale hotel customers looking for a friendlier setting with more character, and holiday club customers seeking higher quality facilities and service within an upscale all-inclusive package.

Setting course for new destinations

With its pioneering nature and presence on four continents, Club Med continues to grow and expand its business into new markets, with particular focus on China, where the Group opened its new Yabuli Resort in 2010, Guilin Resort in 2013 and soon Dong’Ao Island opening.